مجوهرات فاطمة الزهراء

Fatma Elzahraa Gold is a Cairo-based jewelry house specializing in 24K ,21K , 18K and 14K gold ingots (سبايك), rings, and bracelets. The brand needed a digital storefront that felt as considered as the jewelry itself — Arabic-first, but accessible to English readers; transparent about karat and weight; and trustworthy enough that customers in Egypt would feel confident ordering online with cash on delivery.

What I built

A complete bilingual e-commerce experience designed around one principle: karat clarity. Every product is presented with its karat, weight, and live price calculated against the day's rate per gram — the same way a customer would expect at the counter on Al-Geish Street.

The storefront covers the full purchase journey:

• Live pricing engine. A dedicated, admin-editable page publishes daily sell/buy rates for 7 gold karats (24K through 9K) and 6 silver grades (999, 925, 900, 800, 600, ounce). Rates feed into the homepage ticker and product cards.
• Three product categories. Ingots (سبايك), Rings (خواتم), and Bracelets (اساور) — with featured collections, "new arrivals," low-stock badges, sold-out states, and discount markdowns.
• Bilingual UI. Arabic (RTL) is the default; English (LTR) is a one-click toggle. The same content surfaces in both layouts without doubled product entries.
• Frictionless cart and checkout. Cart, cash-on-delivery checkout, and a no-login order tracking page (track by ID alone).
• Trust-built UI. Quality certification badge, fast-delivery promise, cash-on-delivery, and 24/7 support are surfaced as commitments throughout.
• Direct contact paths. WhatsApp, phone, Facebook, and Google Maps location wired directly into the header and footer.